Global Markets

Connecting Korea to markets around the world

NGV SEA supports international business across a growing network of markets, combining Korea-based access with regional knowledge and cross-cultural expertise.

A wide landscape of mountains extending toward a sunlit horizon

K-Beauty Global Reach

Korean beauty,
international opportunity

Our K-beauty business connects Korean brands and products with partners across these markets.

Our starting point

South
Korea

Seoul
  1. Asia

    Supporting growing demand for Korean beauty across established and emerging Asian markets.

  2. Middle East

    A key area of focus for NGV SEA, including markets such as Saudi Arabia and the United Arab Emirates.

  3. North Africa

    Supporting opportunities in markets including Egypt and the wider North African region.

  4. Europe

    Connecting Korean beauty with distributors and retailers serving European consumers.

  5. United States

    Supporting opportunities in one of the world’s largest and most dynamic beauty markets.

Priority Markets

A closer connection
to key regional markets

  • North Africa

    Egypt

  • Middle East

    UAE

  • Middle East

    Saudi Arabia

Contemporary city architecture viewed from street level

Market Development

Local understanding matters

Successful expansion requires more than product availability. Consumer preferences, retail structures, regulations and commercial practices vary from market to market.

NGV SEA combines international experience and cross-cultural understanding to help partners approach new markets with greater clarity.

Interested in bringing K-beauty to your market?

Talk to Our Team